About Me
My Story
I was fortunate to grow up with an entrepreneur as my father. He started his machinery moving company in Los Angeles when I was a child. I vividly remember watching him design the company logo and it was inspiring to witness the growth of both the business and my father.
My earliest role was working in the truck yard, weeding and washing trucks until high school, when I transitioned into office duties that continued through my college years. Initially aspiring to be the next Barbara Walters, I started as a drama major at Cal Poly Pomona before shifting to speech communication at Cal Poly San Luis Obispo. Ultimately at Cal State Long Beach, I discovered a new major, Organizational Communication, where I was inspired by the teachings of Peter Drucker, renowned as the father of modern management. My unique position allowed me to compare theoretical business concepts with the practical insights I gained from my father’s successful company.
After college, I served as the corporate secretary and treasurer for a commercial construction company for fourteen years. Eventually, I decided to strike out on my own and developed a successful shipping company in Covina, California. We used the company as a foundation for my children to learn the fundamentals of entrepreneurship, front to back. We successfully sold the company when my father invited me back as General Manager, intending for me to eventually succeed him.
However, life had other plans. My brother, who founded and later sold his stake in the clothing company Affliction, tragically passed away without a will or trust. My father asked me to serve as the administrator of my brother’s estate. This marked a significant shift from building businesses to dismantling and liquidating assets to maximize value for the beneficiaries. During this challenging period, my father also passed away, and I was unexpectedly terminated from the family business. Although initially painful, this event ultimately granted me the freedom to pursue my true passion, bringing joywork to organizations and people in a new capacity.
After successfully resolving my brother’s estate over three and a half years, I earned certifications in Life Coaching, Neuro-Linguistic Programming (NLP), Hypnosis, and Cognitive Behavioral Therapy (CBT). Today, as a Joywork Coach, I empower individuals and organizations to align with their highest potential and achieve their most inspired vision.
My earliest role was working in the truck yard, weeding and washing trucks until high school, when I transitioned into office duties that continued through my college years. Initially aspiring to be the next Barbara Walters, I started as a drama major at Cal Poly Pomona before shifting to speech communication at Cal Poly San Luis Obispo. Ultimately at Cal State Long Beach, I discovered a new major, Organizational Communication, where I was inspired by the teachings of Peter Drucker, renowned as the father of modern management. My unique position allowed me to compare theoretical business concepts with the practical insights I gained from my father’s successful company.
After college, I served as the corporate secretary and treasurer for a commercial construction company for fourteen years. Eventually, I decided to strike out on my own and developed a successful shipping company in Covina, California. We used the company as a foundation for my children to learn the fundamentals of entrepreneurship, front to back. We successfully sold the company when my father invited me back as General Manager, intending for me to eventually succeed him.
However, life had other plans. My brother, who founded and later sold his stake in the clothing company Affliction, tragically passed away without a will or trust. My father asked me to serve as the administrator of my brother’s estate. This marked a significant shift from building businesses to dismantling and liquidating assets to maximize value for the beneficiaries. During this challenging period, my father also passed away, and I was unexpectedly terminated from the family business. Although initially painful, this event ultimately granted me the freedom to pursue my true passion, bringing joywork to organizations and people in a new capacity.
After successfully resolving my brother’s estate over three and a half years, I earned certifications in Life Coaching, Neuro-Linguistic Programming (NLP), Hypnosis, and Cognitive Behavioral Therapy (CBT). Today, as a Joywork Coach, I empower individuals and organizations to align with their highest potential and achieve their most inspired vision.
Some Things I love
