About Me
My Story
I grew up watching my dad build his machinery moving company from the ground up in Los Angeles, and I mean literally from the ground up. I was out in the truck yard, weeding and washing semis, before I ever touched a desk. My first business lessons came from watching him sketch the company logo on a napkin at the kitchen table and turn it into a thriving business. Entrepreneurship wasn’t a theory when I was growing up, it was the conversation.
In college, I chased my curiosity as boldly as my dad chased contracts. I started as a drama major, switched to speech communication (I thought I’d be the next Barbara Walters), and finally landed on organizational communication at Cal State Long Beach, where Peter Drucker’s teachings hooked me for life. I realized I was born to understand how people, systems, and purpose align.
After college, I ran operations as corporate secretary and treasurer for a commercial construction company for fourteen years and launched my own shipping business in Covina, CA. That company became my children’s business school, and they learned every part of running it, from customer service to strategy. We eventually sold the company when my dad called me back to serve as General Manager of his company, grooming me to take over.
Then life decided to teach me a few new lessons. My brother, who had founded and sold his stake in Affliction Clothing, passed away unexpectedly, leaving no will or trust. My father asked me to administer the estate, and overnight, my role shifted from building businesses to dismantling and liquidating them for the sake of fairness and value. In the middle of that, my father also passed away, and I was unexpectedly terminated from the family business I had helped sustain. It was devastating and freeing.
That chapter cracked me open. In the aftermath, I learned that what looked like loss was actually redirection. I resolved my brother’s estate over three and a half years, earned certifications in Life Coaching, NLP, Hypnosis, and CBT, and began my next evolution: Joywork Coaching.
I created Joywork from a lifelong belief that there had to be a better way to work, one that didn’t drain people but uplifted them. I had seen too many talented, good-hearted individuals lose their spark in systems that valued productivity over purpose. I knew work could be more, a space where creativity, connection, and well-being thrive together. Joywork isn’t about chasing happiness; it’s about expanding awareness and aligning with your true self. Work should energize us and ignite our sense of possibility. The tired that follows meaningful effort is a good tired and the kind that lets you rest deeply, knowing your energy was spent on what matters. Joywork is the practice of making that truth real, every single day.
Now, I get to work with people’s best selves.
In college, I chased my curiosity as boldly as my dad chased contracts. I started as a drama major, switched to speech communication (I thought I’d be the next Barbara Walters), and finally landed on organizational communication at Cal State Long Beach, where Peter Drucker’s teachings hooked me for life. I realized I was born to understand how people, systems, and purpose align.
After college, I ran operations as corporate secretary and treasurer for a commercial construction company for fourteen years and launched my own shipping business in Covina, CA. That company became my children’s business school, and they learned every part of running it, from customer service to strategy. We eventually sold the company when my dad called me back to serve as General Manager of his company, grooming me to take over.
Then life decided to teach me a few new lessons. My brother, who had founded and sold his stake in Affliction Clothing, passed away unexpectedly, leaving no will or trust. My father asked me to administer the estate, and overnight, my role shifted from building businesses to dismantling and liquidating them for the sake of fairness and value. In the middle of that, my father also passed away, and I was unexpectedly terminated from the family business I had helped sustain. It was devastating and freeing.
That chapter cracked me open. In the aftermath, I learned that what looked like loss was actually redirection. I resolved my brother’s estate over three and a half years, earned certifications in Life Coaching, NLP, Hypnosis, and CBT, and began my next evolution: Joywork Coaching.
I created Joywork from a lifelong belief that there had to be a better way to work, one that didn’t drain people but uplifted them. I had seen too many talented, good-hearted individuals lose their spark in systems that valued productivity over purpose. I knew work could be more, a space where creativity, connection, and well-being thrive together. Joywork isn’t about chasing happiness; it’s about expanding awareness and aligning with your true self. Work should energize us and ignite our sense of possibility. The tired that follows meaningful effort is a good tired and the kind that lets you rest deeply, knowing your energy was spent on what matters. Joywork is the practice of making that truth real, every single day.
Now, I get to work with people’s best selves.
Things I Love
Photographs of people, places and things that I love, doing what they love.
